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Now Playing: ASHE & FINNEAS “TILL FOREVER FALLS APART”

(Advertisement) L.A.-based singer/songwriter Ashe exists in a universe all her own, happily untethered to the rules of the outside world. Raised in the Bay Area, Ashe started playing piano at age eight and writing her own songs by the age of ten. As she expanded her palette by immersing herself in the music of Brian Wilson and Carole King, songwriting quickly became something of a lifeline. Ashe moved on to Berklee College of Music where she trained in vocal jazz, composition, and production. Upon graduation, Ashe spent time in Nashville and moved to Southern California where she began collaborating with musicians and soon after signed to Mom + Pop Music. Ashe’s breakthrough, “Moral of the Story,” (RIAA certified gold) has amassed 542 million streams and grew exponentially following its high profile placement in the Netflix film, To All The Boys: P.S. I Still Love You and again with a re-imagined version featuring pop star and former One Direction member, Niall Horan. All this prior to Ashe releasing her debut album which is due out in June of 2020. Until then, Ashe has 2 songs featured in “To All The Boys: Always and Forever” trilogy. In March, Ashe released the highly anticipated collaboration with FINNEAS entitled “Till Forever Falls Apart,” now playing on Sunday Night Slow Jams.

Co-written by Ashe, FINNEAS, & Big Taste (Justin Bieber, Adam Lambert),“Till Forever Falls Apart” was also produced by FINNEAS and Big Taste, and premiered today on Apple Music’s New Music Daily Radio Show with Zane Lowe.  Catch Ashe and FINNEAS performing the track together on Jimmy Kimmel Live! on March 3. 

“Till Forever Falls Apart” is elegantly crafted, featuring lush arrangements, seamlessly warm harmonies, and a refreshingly epic, authentic sound.  The emotional exchange between Ashe and FINNEAS feels nostalgic yet current, showing off their respective musical talents and uniquely distinctive styles.  Ashe’s unabashed love of Carole King and The Beach Boys shines through the 70’s influenced track, while FINNEAS brings his own incomparable brand of innovative artistry to the collaboration. The visually breathtaking music video, directed by Sam Bennett, sees the pair in the California desert, individually and together dancing in a ballroom-swing style sequence reminiscent of the likes of Fred Astaire and Buster Keaton.  Both the song and the video have an undeniable feel-good optimism that seems to have arrived at the perfect time.

Ashe comments, “’Till Forever Falls Apart’ is one of my favorite songs with one of my favorite people. If I’ve learned anything from ‘Moral of the Story,’” it’s that accepting the hard truth is strangely comforting.  This song, while sounding like the most romantic song I’ve ever written, is about acceptance as well.  The lyrics, ‘I’m gonna love you knowing we don’t have forever’ is about how it’s more important to have had the chance to love than to stay in love. FINNEAS is one of the most talented people I know and it’s fitting to release this song with someone I love so much. I’m lucky to know him and I hope to never know a life without him in it.”

FINNEAS adds, “Ashe to me, is a timeless artist. Her music will be as relevant and important 30 years from now as it is today. Making music with her has always been an extension of our friendship and I could not love this song more.”

FINNEAS also exec produced Ashe’s double EP Moral of the Story Chapters 1 & 2, which spawned her monster hit “Moral of the Story.” The song has amassed over 570 million streams, while the re-imagined version featuring Niall Horan has surpassed 103 million streams.  Both versions combined have accumulated a wildly impressive 674 million global streams, and was a triple threat at radio, peaking Top 10 at Alternative, Top 20 at Hot AC and #21 at Pop respectively.   

About R Dub!

Host, producer and creator of Sunday Night Slow Jams, R Dub! started the show when he was just 16 years old, at a tiny AM radio station in the middle of the desert. Today, Sunday Night Slow Jams is heard on over 200 radio stations in 14 countries. When he's not Slow Jammin' stateside, R Dub! can probably be found on an airplane headed somewhere new: his goal is to see all 193 nations on earth, and he's already seen over 140. Read R Dub!'s full story HERE.

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