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The Central Coast Loves Their Slow Jams
Alexander Bofill, staff writer
KPAT – 95.7 The Beat in Santa Maria, CA marks the 18th California radio station to add Sunday Night Slow Jams to their weekend lineup, joining stations in cities like San Diego, Sacramento and Fresno. 95.7 The Beat is just the latest of over 200 radio stations nationwide who dedicate their Sunday nights to serving their listeners with love and a hearty dose of R Dub!, who keeps friends and families connected each week with special dedications and requests. The Beat will also carry the weeknight Slow Jams show, which airs Monday through Thursdays.
95.7 The Beat Program Director Jessica Chavez said, “Adding Slow Jams was a no-brainer for us. As the new PD for The Beat, it was something I chose to jump on as fast as I could. Santa Maria needed some R Dub!”
Chavez is one of the scores of radio programmers who are rushing to lock down America’s #1 rated weekend show this year, as the company’s syndicator, Benztown Radio Networks, continues to lock down market after market.
“The word is out,” said Mark Wilson, VP of Affiliate Relations for Fusion Radio Networks, a Benztown partner. “Slow Jams is landing in every market and the station that has it wins. End of story.”
And Wilson’s words come with merit, as double-digit shares continue to pour in, book after book, for the popular weekend dedication show.
R Dub!, host and creator of Sunday Night Slow Jams said, “I love the Central Coast! We have a built-in and very loyal listener base in this region, and I’m excited to be a part of Jessica’s team at The Beat!”
“Slow Jams connects with listeners unlike any other program I’ve heard.” said Dave “Chachi” Denes, president of Benztown Radio Networks. “Their passion and engagement transcends to incredible ratings.”
Sunday Night Slow Jams airs Sunday nights from 9pm til 1am on Santa Maria’s 95.7 The Beat. You can listen live and find out more about The Beat HERE.
See a list of the nearly 200 current Sunday Night Slow Jams affiliates HERE.
